Product Selection Guide for Company Stores

Understand your audience

Office teams, field crews, franchise staff and customers want different things. Start with how and where people will use the merchandise.

Essential product categories

Quality and branding

Choose fabrics and products that last, and match decoration — screen print, embroidery or DTF — to the item and your logo.

Budget and seasonal planning

Balance everyday essentials with seasonal items, and keep a buffer for special requests and replacements.

Sustainability

On-demand production reduces waste because items are made when ordered.

Pro, our recommended plan for company stores, is $750 to launch and $199 a month. Plans range from $49 to $1,999 a month.

A simple starter catalog

If you are not sure where to begin, start with a soft t-shirt, a hoodie or quarter-zip, a cap, an insulated tumbler and a tote bag. Those five items cover everyday wear, cold weather, events and desks, and they suit most audiences. Add role-specific items for field crews or franchise staff, then review order data after the first month. Items that sell stay; items that do not are swapped out. On-demand production means swapping products never leaves unsold stock behind, so you can experiment with new colors, brands and seasonal items safely.

Products by audience

Sizing and fit

Offer a full size range, include a sizing chart, and consider unisex and women's cuts. On-demand production lets each person order their own size, which avoids leftover boxes of the wrong sizes.

Decoration choices

Embroidery suits polos, caps and outerwear; screen printing suits bold designs on tees; full-color printing works for detailed logos. We recommend the right method for each item when we send proofs.

Keeping the catalog fresh

Refresh a few products each season, retire items that don't sell, and add limited drops for events or milestones. A smaller catalog that changes often usually outperforms a large static one.

SwagShops is part of Swagify, headquartered in Houston, Texas with over 100,000 square feet of print on demand manufacturing.