Company Store Implementation Guide

A practical 30-day plan for launching a company store, from planning to go-live.

Phase 1: Pre-launch planning (days 1-7)

Define goals, budget and audience, gather logos and brand guidelines, and pick an internal owner.

Phase 2: Store setup and design (days 8-14)

Choose your catalog, approve artwork and proofs, and configure access, allowances and coupon codes.

Phases 3-4: Testing and launch (days 15-30)

Place test orders, announce the store to your team, and track early orders and feedback.

Best practices

• Start with a focused catalog of best sellers
• Announce the launch with a clear reason to shop
• Refresh products seasonally

With SwagShops, most stores are live within 5-7 business days. Pro, our recommended plan for company stores, is $750 to launch and $199 a month. Plans range from $49 to $1,999 a month.

Common launch mistakes

The most common mistakes are launching with too many products, skipping the announcement, leaving sizing questions unanswered and having no internal owner. Keep the first catalog small, explain why people should shop (a new-hire kit, an allowance, a seasonal drop), add a sizing chart to every apparel item and name one person who approves artwork and answers questions. Teams that do these four things usually see steady orders from the first week instead of a slow start.

Who should own the store

Pick one internal owner — often someone in HR, marketing or operations — to approve products and artwork and answer team questions. A clear owner keeps the launch on schedule.

Pre-launch checklist

• Logo files and brand guidelines ready
• Audience and access method chosen (password, email domain or codes)
• Budget and allowance amounts set
• Launch catalog of best sellers approved
• Launch announcement drafted

Launch week

Announce the store with a clear reason to shop, such as a new-hire kit, an allowance or a seasonal drop. Share the link in email, chat and onboarding materials, and place a few test orders to confirm the experience end to end.

After launch

Review orders and feedback after the first month, retire slow sellers, add requested items and plan seasonal refreshes. Because items are produced on demand, changing the catalog does not leave unused inventory behind.

SwagShops is part of Swagify, headquartered in Houston, Texas with over 100,000 square feet of print on demand manufacturing.