USHPA Member Swag Store | SwagShops Case Study

A member store that lets pilots shop by club and by athlete, turning a national association's merchandise into something local.

The challenge

USHPA's members identify with their local club at least as much as with the national association. A single national merch page would have missed that entirely — and printing club-specific stock up front for hundreds of clubs was never realistic.

The solution

We built a member store where the club is a first-class way to shop. Pilots can find their own club's gear, or browse by athlete, while the underlying product range and fulfilment stay centralised.