Inside the Modisoft company swag store
Modisoft runs a public branded merchandise store carrying men's, women's and unisex apparel, headwear and bags — from lightweight and fleece quarter-zips to a weekender duffel. Anyone who needs Modisoft gear orders it themselves at listed prices, instead of routing a request through marketing.
The problem with ad hoc swag
Most technology companies start the same way: someone orders shirts for a conference, someone else orders hoodies for a team offsite, and a third person orders caps for a customer visit. Three suppliers, three versions of the logo, three price points, and nobody can reorder any of it six months later.
The cost isn't only money. It's the marketing team becoming a swag help desk, and it's brand drift you only notice when two teams show up at the same event wearing two different blues.
What the store carries
The mix is deliberate. There are entry-price items that work as event giveaways, and higher-value pieces — the duffel, the backpack — that work as recognition gifts or partner thank-yous. One catalog covers both jobs.
- Quarter-zip pullovers in both lightweight and fleece, for men and women
- Polos, a PFG short-sleeve shirt, a 3/4-sleeve blouse and garment-dyed heavyweight tees
- A unisex pullover hoodie and a quarter-zip windbreaker
- Headwear: a baseball cap and a rope hat
- Bags: a canvas two-tone tote, an Eddie Bauer adventurer backpack and a Mercer+Mettle weekender duffel
Why self-serve changes the behaviour
Every product shows its price on the card, and checkout is open to anyone with the link. That removes the two things that usually kill internal swag programmes: waiting for someone to approve a request, and not knowing what anything costs until a quote comes back.
It also means one link does several jobs — new-hire emails, reseller communications, event follow-ups — instead of a separate ordering process per audience.
Read the full write-up on our case studies page: swagshops.com/case-studies/modisoft-company-store
What to copy if you're building one
- Pick a range people would wear without the logo — layers and bags outlast printed tees.
- Show prices publicly so budget owners can plan without asking.
- Split by fit (men's, women's, unisex) rather than assuming unisex works for everyone.
- Include at least one higher-value gift item so the store covers recognition, not just giveaways.
FAQ
Do you need a big team to run a company store like this?
No. Once the catalog and artwork are set up, ordering is self-serve — the day-to-day work is reviewing the range occasionally, not processing orders.
Can a company store be public rather than employee-only?
Yes. The Modisoft store is open, which suits brands whose partners and customers also want gear. Stores can also be gated to staff with logins or access codes.